Is it dating me to say that I remember when New Coke came out? Probably so. I'm finding that happens more and more each day.
There was a big hubbub about it. Apparently Coke had decided that it needed a little boost in sales; stiff competition from other soft drink companies were eating into their profits. So they came up with a plan: create an entirely new formula for Coke.
Only one problem - it didn't taste good. Oops. The public response was swift and brutal, and pretty unanimous. Coke heard it loud and clear, and within a year it reinstituted the old formula with the nebulous Coke Classic. Lesson learned: sometimes the problem is not with the product itself but with the way you deal with it.
I know it probably seems like an odd segue to transition from a failed soft drink to the current stories about families and schools going all gender-neutral. Then again, there isn't a real smooth way to broach the subject. Even I, one who is rarely at a loss for words, have struggled a bit. I almost blogged about it when I read this article in our local paper a month or so ago; about the couple in Toronto who was attempting to hide their child's gender from everyone so as to avoid the ill effects of stereotypes. But it was right on the heels of my post regarding our denomination's change in ordination standards, and while gender issues are not the same as gay/lesbian matters, it would've probably been one too many blogs in the "human sexuality" department.
Then yesterday, I opened the paper to see this - a preschool in Sweden which is making a concentrated effort to de-genderize all their students in an attempt to avoid stereotypes. Children are dressed in nonescript clothing and teachers are asked to refer to students not as "boys" or "girls" but "friends." Like the Toronto parents, a child's sexual identity is kept secret, or at the very least attention is not drawn to it. Classroom items like books and toys are carefully selected and situated to prevent the kids from falling into classic male/female stereotypes.
I'm torn on this issue, but only slightly. On one level I salute the school for recognizing the dangers of gender stereotypes and attempting to do something about it at an early age. I applaud the Toronto couple for recognizing that, as parents, they play a primary role in making sure that their child's gender should serve to enrich their child's life, not hinder it.
But, like New Coke, it seems to me that they're going about it the wrong way. Forcing children to operate in a gender-neutral environment or hiding a child's gender as some deep dark secret is not the answer. In fact, it could wind up doing more harm than good. Because what that essentially teaches our kids is that gender is, at best, something to be minimized or done away with; and at worst something to be ashamed of or feared. We should be encouraging children and adults to embrace all aspects of who they are, not shrink from them.
Gender bias and stereotypes are a real and complicated problem in our society. But here's the thing: the kids aren't the problem. We are. We grown-ups, we as a society. We're the ones who routinely pay male CEO's more than female CEO's. We're the ones who have failed to create an atmosphere that encourages more men to teach in our primary schools. We're the ones who've said that girls can't play football or boys shouldn't dance. It's we who need to get over the gender stereotypes and how we inadvertently force them on our children.
That's why creating gender-neutral schools or hiding our child's gender from society amounts to a cop-out on our part, really. They do little to help our children face and overcome the issues of gender-bias. Instead of changing the way we directly and indirectly treat boys and girls differently in the larger society, we make the kids bear the burden. And I think that's pretty lame on our part. As one anti-gender neutral school person in Sweden so aptly put it, "Different gender roles aren't problematic as long as they are equally valued."
We didn't need New Coke. And we don't need gender-neutral schools or gender-neutral parenting. What we need are better efforts to appreciate and embrace who we are and make sure that society as a whole treats everyone equally. What do you think?
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